HOFE - Motion Brand

A project made with:
Cacá Barabás (Art Director)
Vitor Gurgel (Designer)
Otto (Software engineer)

House of Entertainment is a multicultural lab for artists and brands. Our main goal in this project was to represent HOFE's soul: a place that moves through different artistic areas, expands people’s voices and creates connection with fans.

HOFE is all about artist's voices being amplified and spread. Music and visuals that manifest physically as waves in the air and have the power to ressonate with people. 

We used motion to convey this idea by making visual elements scale from a central point while distorting through a ripple pattern. This behavior represents ideas being materialized and expanding into waves .