The Base Sports —Motion Brand

Motion Design, Brand Identity

Created with:
Duda Di Pietro - Design
Eduardo Tallia - Design
Laís Papi - Project Management

By representing talents such as Brazilian skateboarding prodigy, world champion, and Olympic silver medalist Rayssa Leal, surfing maestro Fabricio Rocha, soccer sensation Ary Borges, and golf standout Beatriz Menga, The Base Sports goes beyond mere career management: it stands for the essential support that pushes each athlete toward the pinnacle of their success.

Founded on the principles of health, future development, and personal branding, The Base serves as the platform from which athletes soar to their peak potential. The visual identity embodies this concept. Featuring a symbol that depicts the solid foundation of The Base, and is the clear representation of it, the entire identity is built around this straightforward, yet powerful representation.

Project created with:
Paulo Assunção (Brand designer)
Isaac Serruya (Copywriter)

Amsterdam, NL