Nubank — Design System

Motion Design, Design Systems

Created with:
Vitor Gurgel - Product Designer
Jac Mattioli - Product Designer
Cesar Berje - Designer/Illustrator

From 2019 to 2021, I contributed to Nubank's Brand System, a pivotal project that began with updating our brand assets and guidelines in 2019 and culminated in Nubank's Brand refresh by Pentagram. During and after the rebranding, I had the opportunity to define the animation for our new logo and work on the rollout of our refreshed identity.

The primary challenge was to develop a system that ensured consistency and scalability for a design team that expanded from 20 to 100 members across various disciplines—UX, graphic design, motion, and writing—in less than a year. Our goal was to maintain creative freedom and individual expression for designers while ensuring a cohesive brand experience.

To unify our approach to animation at Nubank, we established a set of motion patterns categorized by function. These behaviors were designed to foster unity across the brand while providing enough flexibility.

Amsterdam, NL