Animation by Buck

WeTransfer—Move it like a Pro

Creative concept Motion Design Design leadership

WeTransfer's 2024 Brand Campaign, was a collaboration between our WT Creative Studio and some of the most talented members of the creative community—built by creatives for creatives.

For this project, I had the opportunity to develop the creative concept and see it through every stage—right up to the delivery of the final animated assets. In the final phase, I led our motion design team and collaborated closely with Buck, who delivered beautiful design and motion assets.

Created with:
WeTransfer Creative Studio
Concept - Abbie Robinson, Everton Guilherme, Pia Alive, Nathan Hoang, Tom Bird, Tom Biddulph;
Creative Direction - Marc Vermeeren, Keith Butters;
Art Direction - Tom Bird, Pia Vivo Copywriting - Abbie Robinson, Tom Biddulph;
Design - Pia Alive, Fin O'Neil, Terezie Štindlová;
Motion Design - Everton Guilherme, Nacho Darras;
Project Management - Hannah Mullen, Vera le Blanc, Linsey Ruijter;
Design and Animation partner - BUCK
Creative partners - Jessica Walsh, Quinn Wilson, Joshua Kissi, Gabriel Moses;
Soundtrack - Suzi Analogue;

In 2024, WeTransfer set out to increase Pro subscriptions. To support that goal, we developed the concept Move Like a Pro—a play on both moving files and moving ideas forward.

We partnered with Buck to create a series of animated Pro designs and films that were featured throughout the entire campaign.

We commissioned photographer Quinn Wilson, designer Jessica Walsh, photographer Joshua Kissi and filmmaker Gabriel Moses to raid their own camera rolls to give us a behind-the-curtain look at what it’s like to be a Pro. We gave them a list of words and they sent us back the weird and wonderful moments you can see in these films.

Amsterdam—São Paulo