WeTransfer Brand Campaign—Jungle

In 2023, WeTransfer's Creative Studio launched a brand campaign with the goal o increasing awareness and demonstrating how WeTransfer empowers creatives to bring their ideas to life. Under the brand platform "Think it, Make it, Move it," we crafted a comprehensive campaign that encompassed social media content, out-of-home media, films, events, and exclusive partnerships with artists utilizing our platform.

In this project I had the opportunity to be the Lead Motion Designer, creating the motion identity for the entire campaign, supervising the work of other motion designers and and acted as the primary animation contact for our partners

Created with:

Adam F, Ange Temple, Aya Hayashida, Bram Krekels, D Alcausin, Fin O'Neil, Flávio Lourenço, Florence Libbrecht, Gabriel Santiago, Hugo Timm, Hannah Mullen, Josh Caley Brown, Leonidas Diamantis, Lily Darby, Matt Skibiak, Nessim Higson, Tara Goutermout, Tom Bird, Nexus and many more.

We partnered with the british band Jungle to produce an entire visual album, Volcano. Four music videos were released between March and August, driving fans to a dedicated WeTransfer page, where the band dropped exclusive content for download.

We also created a series of animated product films using Jungle's song Candle Flame as soundtrack.

The project with Jungle culminated on a first of its kind, interactive music video for their main single Back On 74, which lived exclusively on WeTransfer. Part music video, part art gallery, part product demo, the music video allowed fans to download 10.000 unique pieces of art created by Jungle's Josh Lloyd.

This partnership resulted in a 230% increase in website sessions,
258% increase in monthly active users and a 276% increase in account sign ups.

The campaign also earned us three Silver and one bronze in Clio awards, in the categories Branded Entertainment, Integrated Campaign, Partnership & Collaborations and Innovation.

Amsterdam, NL