WeTransfer Brand Campaign—Jungle
Created with:
Adam F.
Ange Temple
Aya Hayashida
Bram Krekels
D Alcausin
Fin O'Neil
Flávio Lourenço
Florence Libbrecht
Gabriel Santiago
Hugo Timm
Hannah Mullen
Josh Caley Brown
Leonidas Diamantis
Lily Darby
Matt Skibiak
Nessim Higson
Tara Goutermout
Tom Bird
Nexus
and many more
In 2023, WeTransfer's Creative Studio launched a brand campaign with the goal o increasing awareness and demonstrating how WeTransfer empowers creatives to bring their ideas to life. Under the brand platform "Think it, Make it, Move it," we crafted a comprehensive campaign that encompassed social media content, out-of-home media, films, events, and exclusive partnerships with artists utilizing our platform.
In this project I had the opportunity to be the Lead Motion Designer, creating the motion identity for the entire campaign, supervising the work of other motion designers and and acted as the primary animation contact for our partners
We partnered with the british band Jungle to produce an entire visual album, Volcano. Four music videos were released between March and August, driving fans to a dedicated WeTransfer page, where the band dropped exclusive content for download.
We also created a series of animated product films using Jungle's song Candle Flame as soundtrack.
The project with Jungle culminated on a first of its kind, interactive music video for their main single Back On 74, which lived exclusively on WeTransfer. Part music video, part art gallery, part product demo, the music video allowed fans to download 10.000 unique pieces of art created by Jungle's Josh Lloyd.
This partnership resulted in a 230% increase in website sessions,
258% increase in monthly active users and a 276% increase in account sign ups.
The campaign also earned us three Silver and one bronze in Clio awards, in the categories Branded Entertainment, Integrated Campaign, Partnership & Collaborations and Innovation.