XRevolution

Computational Design (Processing), Motion Design, Brand Identity

Created with:
Paulo Assunção (Brand designer)
Isaac Serruya (Copywriter)

XRevolution is an event for customer experience professionals where the get together to learn and develop their skills. When you learn new things, you give a new shape to your life and career. So, the concept of the event was: XRevolution: Reshape.

For this identity we came up with a pattern of shapes with progressive transformations, with the following logic:

1. A simple shape is iterated in a horizontal row with progressive changes in one or two of its vertices.

2. The horizontal row is then replicated vertically. At this time, changes are made in the vertexes that were untouched in the first iteration.

While this method allowed us to create all sorts of interesting patterns, it takes time to do it manually an it's very hard to imagine the final result once you start iterating the shapes.

So we decided to use processing to write a simple tool that lets us create the patterns in real time and then export an svg file. The cool thing about having this tool is that it let us have much richer explorations in a really short period of time.

If you're using a computer, you can play with the tool by using the sliders in the following frame:

Amsterdam, NL